<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.3 20210610//EN" "JATS-journalpublishing1-3.dtd">
<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">asu</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Атырауского университета имени Халела Досмухамедова</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of the Khalel Dosmukhamedov Atyrau University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2077-0197</issn><issn pub-type="epub">2790-332X</issn><publisher><publisher-name>Атырауский университет имени Халела Досмухамедова</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.47649/vau.25.v76.i1.24</article-id><article-id custom-type="elpub" pub-id-type="custom">asu-1969</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMICS</subject></subj-group></article-categories><title-group><article-title>Анализ уровня доступности цифровых финансовых услуг в банковском секторе Казахстана и среди стран ЕАЭС</article-title><trans-title-group xml:lang="en"><trans-title>Analysing the level of accessibility of digital financial services in the banking sector of Kazakhstan and among EAEU countries</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-2905-5123</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Даулетханова</surname><given-names>Ж. Д.</given-names></name><name name-style="western" xml:lang="en"><surname>Dauletkhanova</surname><given-names>Zh. D.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Даулетханова Жанар – основной автор, доктор по профилю Финансы, старший преподователь Университет «Туран-Астана»; главный эксперт, Некоммерческое учреждение «Независимый Казахстанский центр аккредитации».</p><p>Астана</p></bio><bio xml:lang="en"><p>Zhanar Dauletkhanova – corresponding author, Doctor of Finance, senior lecturer «Turan-Astana» University; chief expert Non-profit institution «Independent Kazakhstan Center of Accreditation».</p><p>Astana</p></bio><email xlink:type="simple">zhanar021@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5872-0201</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Хуаныш</surname><given-names>Л. Х.</given-names></name><name name-style="western" xml:lang="en"><surname>Khuanysh</surname><given-names>L. Kh.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Хуаныш Лена - DBA, и.о. доцента кафедры «Менеджмент».</p><p>Астана</p></bio><bio xml:lang="en"><p>Lena Khuanysh - DBA, Acting Associate Professor of the Department of Management, Esil University.</p><p>Astana</p></bio><email xlink:type="simple">huanyshlena@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0009-5624-7495</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Ерниязова</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Yerniyazova</surname><given-names>A. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ерниязова Алия - кандидат экономических наук, старший преподаватель.</p><p>Уральск</p></bio><bio xml:lang="en"><p>Aliya Yerniyazova - PhD in Economics, Senior Lecturer, NAO "West Kazakhstan University named after M. Utemisov".</p><p>Uralsk</p></bio><email xlink:type="simple">aliya-erniyazova@mail.ru</email><xref ref-type="aff" rid="aff-3"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-4576-3920</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Есенова</surname><given-names>Г. Ж.</given-names></name><name name-style="western" xml:lang="en"><surname>Esenova</surname><given-names>G. Zh.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Есенова Гульмира - кандидат экономических наук, ассоциированный профессор.</p><p>Астана</p></bio><bio xml:lang="en"><p>Gulmira Esenova - Candidate of Economic Sciences, Associate Professor, Centre of Pedagogical Excellence of the autonomous educational organisation «Nazarbayev Intellectual Schools.</p><p>Astana</p></bio><email xlink:type="simple">pavlodarsemey@mail.ru</email><xref ref-type="aff" rid="aff-4"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Университет «Туран-Астана»; Некоммерческое учреждение «Независимый Казахстанский центр аккредитации»<country>Казахстан</country></aff><aff xml:lang="en">«Turan-Astana» University; Non-profit institution «Independent Kazakhstan Center of Accreditation»<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Учреждение «Esil University»<country>Казахстан</country></aff><aff xml:lang="en">Esil University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru">НАО «Западно-Казахстанский университет имени М. Утемисова»<country>Казахстан</country></aff><aff xml:lang="en">NAO "West Kazakhstan University named after M. Utemisov"<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-4"><aff xml:lang="ru">Центр педагогического мастерства автономной организации образования «Назарбаев Интеллектуальные школы»<country>Казахстан</country></aff><aff xml:lang="en">Centre of Pedagogical Excellence of the autonomous educational organisation «Nazarbayev Intellectual Schools»<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>01</day><month>05</month><year>2025</year></pub-date><volume>76</volume><issue>1</issue><fpage>287</fpage><lpage>299</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Даулетханова Ж.Д., Хуаныш Л.Х., Ерниязова А.А., Есенова Г.Ж., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Даулетханова Ж.Д., Хуаныш Л.Х., Ерниязова А.А., Есенова Г.Ж.</copyright-holder><copyright-holder xml:lang="en">Dauletkhanova Z.D., Khuanysh L.K., Yerniyazova A.A., Esenova G.Z.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.vestnik-asu.kz/jour/article/view/1969">https://www.vestnik-asu.kz/jour/article/view/1969</self-uri><abstract><p>Анализ уровня доступности цифровых финансовых услуг в банковском секторе Казахстана среди стран ЕАЭС на фоне процесса цифровой трансформации финансового сектора является важным аспектом для понимания текущей ситуации и перспектив развития в этой области. Сегодня финансовые технологии становятся все более важными для банковской сферы Казахстана. Большинство казахстанских банков уже активно внедряют новые технологии, такие как мобильные приложения, онлайн-платежи, блокчейн и другие инновации, чтобы улучшить качество обслуживания клиентов и оптимизировать свои бизнес-процессы.</p><p>Цель статьи заключается в изучении современных тенденций и перспектив развития финансовых технологий в банковской сфере Казахстана среди стран ЕАЭС. Методы исследования: анализ и синтез, статистический, табличный, графического отображения. Предметом исследования выступает влияние современных финансовых технологий в странах ЕАЭС. Полученные результаты исследования: проанализирован уровень доступности цифровых финансовых услуг в странах ЕАЭС, в частности, в Республике Казахстан; сформированы оптимальные направления развития финтех-услуг в банковском секторе Республики Казахстан. В целом современные финансовые технологии играют все большую роль в развитии банковской сферы Казахстана и других стран ЕАЭС. Они помогают банкам стать более конкурентоспособными, улучшить обслуживание клиентов и оптимизировать свои бизнес-процессы. В будущем можно ожидать еще более быстрого развития технологий и новых инноваций в банковской сфере стран ЕАЭС.</p></abstract><trans-abstract xml:lang="en"><p>Analysing the level of accessibility of digital financial services in the banking sector of Kazakhstan among the EAEU countries against the background of the process of digital transformation of the financial sector is an important aspect for understanding the current situation and development prospects in this area. Today, financial technologies are becoming more and more important for the banking sector of Kazakhstan. Most Kazakhstani banks are already actively implementing new technologies such as mobile applications, online payments, blockchain and other innovations to improve the quality of customer service and optimise their business processes.</p><p>The purpose of the article is to study the current trends and prospects for the development of financial technologies in the banking sector of Kazakhstan among the EAEU countries. Research methods: analysis and synthesis, statistical, tabular, graphical display. The subject of the study is the impact of modern financial technologies in the EAEU countries. The results of the study: the level of availability of digital financial services in the EAEU countries, in particular in the Republic of Kazakhstan, was analysed; the optimal directions for the development of fintech services in the banking sector of the Republic of Kazakhstan were formed. In general, modern financial technologies play an increasing role in the development of the banking sector in Kazakhstan and other EAEU countries. They help banks to become more competitive, improve customer service and optimise their business processes. In the future, we can expect even more rapid development of technologies and innovations in the banking sector of the EAEU countries.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>банковский сектор</kwd><kwd>финансовые технологии</kwd><kwd>цифровая трансформация</kwd><kwd>цифровые услуги</kwd><kwd>экосистема</kwd></kwd-group><kwd-group xml:lang="en"><kwd>banking sector</kwd><kwd>financial technology</kwd><kwd>digital transformation</kwd><kwd>digital services</kwd><kwd>ecosystem</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Аношко А.Р. Digital banking: the state and ways of development // Сборник научных статей студентов, магистрантов, аспирантов. Выпуск 24. Минск, - 2020 – C. 41-46.</mixed-citation><mixed-citation xml:lang="en">Anoshko A.R. Digital banking: the state and ways of development // Sbornik nauchnyh statej studentov, magistrantov, aspirantov. Vypusk 24. Minsk, - 2020 – C. 41-46. [in Russian].</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Необанкинг и цифровые карты: как развивается FinTech в Казахстане. [Электронный ресурс] — URL: https://trends.rbc.ru/trends/industry/640ed0e89a79477c2e6071ef?from=copy (дата обращения 16.09.2023)</mixed-citation><mixed-citation xml:lang="en">Neobanking i cifrovye karty: kak razvivaetsya FinTech v Qazaqstane. [Neobanking and digital cards: how FinTech is developing in Kazakhstan]. Available at: — URL: https://trends.rbc.ru/trends/industry/640ed0e89a79477c2e6071ef?from=copy [in Russian]. (accessed:16.09.2023)</mixed-citation></citation-alternatives></ref><ref id="cit3"><label>3</label><citation-alternatives><mixed-citation xml:lang="ru">International Monetary Fund. Available at: — URL: https://data.imf.org/?sk=388dfa60-1d26-4ade-b505-a05a558d9a42 (accessed: 03.05.2022).</mixed-citation><mixed-citation xml:lang="en">International Monetary Fund. Available at: — URL: https://data.imf.org/?sk=388dfa60-1d26-4ade-b505-a05a558d9a42 [in English]. (accessed: 03.05.2022).</mixed-citation></citation-alternatives></ref><ref id="cit4"><label>4</label><citation-alternatives><mixed-citation xml:lang="ru">The World Bank. Available at: — URL: https://data.worldbank.org (accessed: 29.01.2022).</mixed-citation><mixed-citation xml:lang="en">The World Bank. Available at: — URL: https://data.worldbank.org [in English]. (accessed: 29.01.2022)</mixed-citation></citation-alternatives></ref><ref id="cit5"><label>5</label><citation-alternatives><mixed-citation xml:lang="ru">World Digital Competitiveness Ranking 2021 Available at: — URL: https://www.imd.org/centers/world-competitiveness-center/rankings/worlddigital-competitiveness/ (accessed: 29.02.2022).</mixed-citation><mixed-citation xml:lang="en">World Digital Competitiveness Ranking 2021 Available at: — URL: https://www.imd.org/centers/world-competitiveness-center/rankings/worlddigital-competitiveness/ [in English]. (accessed: 29.02.2022).</mixed-citation></citation-alternatives></ref><ref id="cit6"><label>6</label><citation-alternatives><mixed-citation xml:lang="ru">Financial access survey 2024 Highlights: Marking 15 Years of Supporting Financial Inclusion URL: https://www.smefinanceforum.org.2024FASHighlights.pdf (accessed: 24.10.2024).</mixed-citation><mixed-citation xml:lang="en">Measuring Digital Financial Inclusion in Emerging Market and Developing Economies: A new Index Available at: — URL: https://www.imf.org/en/Publications/WP/Issues/2021/03/19/Digital-Financial-Inclusion-in-Emerging-and-Developing-Economies-A-New-Index-50271 [in English]. (accessed: 24.04.2022).</mixed-citation></citation-alternatives></ref><ref id="cit7"><label>7</label><citation-alternatives><mixed-citation xml:lang="ru">Republic of Kazakhstan: Financial Sector Assessment Program-Technical Note on Astana International Financial Center and the Kazakhstan Financial System URL: https://www.imf.org/en/Countries/KAZ (accessed: 31.10.2024).</mixed-citation><mixed-citation xml:lang="en">Republic of Qazaqstan: Financial Sector Assessment Program-Technical Note on Astana International Financial Center and the Qazaqstan Financial System URL:https://www.imf.org/en/Countries/QAZ [in English]. (accessed: 31.10.2024).</mixed-citation></citation-alternatives></ref><ref id="cit8"><label>8</label><citation-alternatives><mixed-citation xml:lang="ru">Global Financial Stability Reporth URL: https://www.imf.org/en/Publications/GFSR/Issues/2024/10/22/global-financial-stability-report-october-2024. (accessed: 22.10.2024).</mixed-citation><mixed-citation xml:lang="en">Global Financial Stability Reporth URL: https://www.imf.org/en/Publications/GFSR/Issues/2024/10/22/global-financial-stability-report-october-2024 [in English]. (accessed: 22.10.2024).</mixed-citation></citation-alternatives></ref><ref id="cit9"><label>9</label><citation-alternatives><mixed-citation xml:lang="ru">Статистика и наборы данных. Индексы и рейтинги. [Электронный ресурс] — URL: https://statbase.ru/datasets/ (дата обращения 31.12.2024).</mixed-citation><mixed-citation xml:lang="en">Statistika i nabory dannyh. İndeksy i reitiñi. [Indices and ratings]. Available at:— URL: https://statbase.ru/datasets [in Russian]. (accessed: 31.12.2024).</mixed-citation></citation-alternatives></ref><ref id="cit10"><label>10</label><citation-alternatives><mixed-citation xml:lang="ru">Қазақстан цифрлық сервистердің қаржылық қолжетімділігі бойынша топ-10 елдің қатарына енеді. азақстанда қаржы технологияларын алға жылжытып келе жатқан кім? URL:https://ranking.kz/kz/sholu/banking-and-finance-kz/kazakstan-tsifrlyk-servisterdin-karzhylyk-kolzhetimdiligi-boyynsha-top-10-eldin-kataryna-enedi-kazakstanda-karzhy-tehnologiyalaryn-alga-zhylzhytyp-kele-zhatkan-kim. (қаралу уақыты: 13.11.2024).</mixed-citation><mixed-citation xml:lang="en">Qazaqstan sifrlyq servisterdıñ qarjylyq qoljetımdılıgı boiynşa top-10 eldıñ qataryna enedı. azaqstanda qarjy tehnologialaryn alğa jyljytyp kele jatqan kım? [Kazakhstan is among the top 10 countries in terms of financial accessibility of digital services. Who is advancing financial technologies in Kazakhstan?]. URL:https://ranking.kz/kz/sholu/banking-and-finance-kz/kazakstan-tsifrlyk-servisterdin-karzhylyk-kolzhetimdiligi-boyynsha-top-10-eldin-kataryna-enedi-kazakstanda-karzhy-tehnologiyalaryn-alga-zhylzhytyp-kele-zhatkan-kim. [in Kazakh]. (accessed:13.11.2024).</mixed-citation></citation-alternatives></ref></ref-list><fn-group><fn fn-type="conflict"><p>The authors declare that there are no conflicts of interest present.</p></fn></fn-group></back></article>
