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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">asu</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Атырауского университета имени Халела Досмухамедова</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of the Khalel Dosmukhamedov Atyrau University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2077-0197</issn><issn pub-type="epub">2790-332X</issn><publisher><publisher-name>Атырауский университет имени Халела Досмухамедова</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.47649/vau.25.v76.i1.35</article-id><article-id custom-type="elpub" pub-id-type="custom">asu-1973</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMICS</subject></subj-group></article-categories><title-group><article-title>Влияние цифрового бизнеса на инновационное развитие Казахстана</article-title><trans-title-group xml:lang="en"><trans-title>The impact of digital business on the innovative development of Kazakhstan</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-1042-8065</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Алтынбеков</surname><given-names>М. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Altynbekov</surname><given-names>M. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Алтынбеков Миятбек - PhD, ассоциированный профессор кафедры «Учет и аудит».</p><p>Астана</p></bio><bio xml:lang="en"><p>Miyatbek Altynbekov – PhD, Associate Professor of the department of “Accounting and audit”, Esil University.</p><p>Astana</p></bio><email xlink:type="simple">miatbek@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-6237-517X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Бекжанова</surname><given-names>Т. К.</given-names></name><name name-style="western" xml:lang="en"><surname>Bekzhanova</surname><given-names>T. K.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Бекжанова Тоты – основной автор, кандидат экономических наук, и.о. профессор кафедры «Учет и аудит».</p><p>Астана</p></bio><bio xml:lang="en"><p>Toty Bekzhanova – corresponding author, candidate of economic sciences, acting Professor of the department of “Accounting and audit”, Esil University.</p><p>Astana</p></bio><email xlink:type="simple">toty_bekzhanova@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-0981-8306</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Бакирбекова</surname><given-names>А. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Bakirbekova</surname><given-names>A. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Бакирбекова Айгуль – кандидат экономических наук, ассоциированный профессор кафедры «Экономика».</p><p>Атырау</p></bio><bio xml:lang="en"><p>Aigul Bakirbekova – candidate of Economic Sciences, Associate Professor of the Department of “Economic”, Kh. Dosmukhamedov Atyrau University.</p><p>Atyrau</p></bio><email xlink:type="simple">aigul_bakirbek@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-0593-1990</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Ыдырыс</surname><given-names>С. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Ydyrys</surname><given-names>S. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ыдырыс Серикбай - доктор экономических наук, профессор школы «Гостеприимcтва».</p><p>Туркестан</p></bio><bio xml:lang="en"><p>Serikbay Ydyrys - Doctor of Economic Sciences, Professor of the “School of Hospitality”, International University of Tourism and Hospitality.</p><p>Turkestan</p></bio><email xlink:type="simple">serikbay-s@mail.ru</email><xref ref-type="aff" rid="aff-3"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Esil University<country>Казахстан</country></aff><aff xml:lang="en">Esil University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Атырауский университет имени Х. Досмухамедова<country>Казахстан</country></aff><aff xml:lang="en">Kh. Dosmukhamedov Atyrau University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru">Международный университет туризма и гостеприимства<country>Казахстан</country></aff><aff xml:lang="en">International University of Tourism and Hospitality<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>01</day><month>05</month><year>2025</year></pub-date><volume>76</volume><issue>1</issue><fpage>431</fpage><lpage>444</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Алтынбеков М.А., Бекжанова Т.К., Бакирбекова А.М., Ыдырыс С.С., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Алтынбеков М.А., Бекжанова Т.К., Бакирбекова А.М., Ыдырыс С.С.</copyright-holder><copyright-holder xml:lang="en">Altynbekov M.A., Bekzhanova T.K., Bakirbekova A.M., Ydyrys S.S.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.vestnik-asu.kz/jour/article/view/1973">https://www.vestnik-asu.kz/jour/article/view/1973</self-uri><abstract><p>В данной статье авторы рассмотрели и проанализировали вопросы, касающиеся современного состояния и проблем цифровизации в Казахстане. Установлено, что в Казахстане на сегодняшний день идет процесс формирования инновационных экосистем для создания сильной и наукоемкой экономики, совершенствования "цифрового правительства" страны и др. Согласно проведенному анализу, за последние годы был выявлен рост уровня инновационной активности компаний по технологическим инновациям в Казахстане, что свидетельствует о положительной динамике процесса цифровизации в стране.</p><p>Целью данного исследования был анализ влияния процессов цифровой трансформации в бизнесе на экономические показатели и инновационное развитие в Республике Казахстан. Для достижения этой цели использовались данные за 2014-2022 годы, применялись методы статистического анализа. В рамках методики исследования был проведен анализ уровня цифровой активности предприятий, а также проведена оценка показателей инновационной деятельности. Статистические модели используются для детального изучения влияния цифровой трансформации на экономику и инновации. В ходе анализа основное внимание было уделено уровню использования бизнесом информационно-коммуникационных технологий, доступу к Интернет-ресурсам, участию фирм в заказе и получении в режиме онлайн. Кроме того, рассматривается доля инновационных продуктов в валовом внутреннем продукте. Установлено, что цифровизация меняет не только экономику страны, но и социальные отношения. Было показано, что эта глобальная цифровизация сокращает цифровой разрыв между различными группами населения.</p><p>Определены ключевые показатели, такие как подключение к Интернету и использование ИКТ, которые показывают статистически значимое влияние цифровизации на бизнес. В ходе исследования будет предложен ряд мер, включая меры мониторинга и регулирования по стимулированию инноваций через цифровизацию, поддержке развития информационно-коммуникационных технологий, а также поддержке цифрового и инновационного развития в Республике Казахстан.</p></abstract><trans-abstract xml:lang="en"><p>In this article, the authors reviewed and analysed issues related to the current state and problems of digitalisation in Kazakhstan. It has been established that Kazakhstan is currently in the process of forming innovative ecosystems to create a strong and knowledge-based economy, improve the country's "digital government", etc.</p><p>According to the analysis, in recent years, an increase in the level of innovative activity of companies on technological innovations in Kazakhstan has been revealed, which indicates the positive dynamics of the digitalization process in the country.</p><p>The purpose of this study was to analyze the impact of digital transformation processes in business on economic performance and innovative development in the Republic of Kazakhstan. To achieve this goal, data for 2014-2022 were used, and statistical analysis methods were used. As part of the research methodology, an analysis of the level of digital activity of enterprises was carried out, as well as an assessment of innovation indicators. Statistical models are used to study in detail the impact of digital transformation on the economy and innovation. During the analysis, the main attention was paid to the level of business use of information and communication technologies, access to Internet resources, and the participation of firms in ordering and receiving online. In addition, the share of innovative products in the gross domestic product is considered. It has been established that digitalization is changing not only the country's economy, but also social relations. This global digitalisation has been shown to reduce the digital divide between different population groups.</p><p>Key indicators have been identified, such as Internet connectivity and ICT usage, which show a statistically significant impact of digitalization on business. The study will propose a number of measures, including monitoring and regulatory measures to stimulate innovation through digitalization, support the development of information and communication technologies, as well as support digital and innovative development in the Republic of Kazakhstan.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>цифровизация экономики</kwd><kwd>цифровая экономика</kwd><kwd>экономический рост</kwd><kwd>модернизация</kwd><kwd>цифровой бизнес</kwd><kwd>инновационное развитие</kwd><kwd>интернет-ресурсы</kwd></kwd-group><kwd-group xml:lang="en"><kwd>digitalization of the economy</kwd><kwd>digital economy</kwd><kwd>economic growth</kwd><kwd>modernization</kwd><kwd>digital business</kwd><kwd>innovative development</kwd><kwd>internet resources</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Бонекамп Л., Шуре М. 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