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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">asu</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Атырауского университета имени Халела Досмухамедова</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of the Khalel Dosmukhamedov Atyrau University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2077-0197</issn><issn pub-type="epub">2790-332X</issn><publisher><publisher-name>Атырауский университет имени Халела Досмухамедова</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.47649/vau.2022.v66.i3.07</article-id><article-id custom-type="elpub" pub-id-type="custom">asu-624</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMICS</subject></subj-group></article-categories><title-group><article-title>ОЦЕНКА СОЦИАЛЬНО-ЭКОНОМИЧЕСКОЙ ЭФФЕКТИВНОСТИ РЫНКА ТУРИСТИЧЕСКИХ УСЛУГ В НАЦИОНАЛЬНОЙ ЭКОНОМИКЕ</article-title><trans-title-group xml:lang="en"><trans-title>ASSESSMENT OF THE SOCIO-ECONOMIC EFFICIENCY OF THE TOURISM SERVICES MARKET IN THE NATIONAL ECONOMY</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-9149-8355</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мамедова</surname><given-names>Э.</given-names></name><name name-style="western" xml:lang="en"><surname>Mamеdova</surname><given-names>E. Sh.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Эльнара Мамедова – старший преподователь кафедры Экономика, докторант</p><p>г. Сумгаит</p></bio><bio xml:lang="en"><p>Elnara Mamеdova – senior lecturer, Department of Economics, doctoral studen of the Sumgait State University</p><p>Sumgait</p></bio><email xlink:type="simple">Mamedovaelnara80@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Сумгаитского государственного университета<country>Азербайджан</country></aff><aff xml:lang="en">Sumgait State University<country>Azerbaijan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>31</day><month>10</month><year>2022</year></pub-date><volume>66</volume><issue>3</issue><fpage>75</fpage><lpage>82</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Мамедова Э.S., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Мамедова Э.</copyright-holder><copyright-holder xml:lang="en">Mamеdova E.S.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.vestnik-asu.kz/jour/article/view/624">https://www.vestnik-asu.kz/jour/article/view/624</self-uri><abstract><p>Туризм как один из прибыльных и наиболее динамично развивающихся секторов мировой экономики, является активным источником доходов бюджета. Развитие туризма помогает решить многие экономические и социальные проблемы. Туризм стимулирует развитие региона и страны в целом. В статье рассматриваются факторы, влияющие на развитие туризма. Определены роль и направления государства в стимулировании развития рынка туристических услуг. По мнению авторов роль государства в стимулировании развития рынка туристических услуг должна реализовываться по нескольким направлениям, а именно: постоянная реализация мероприятий по охране окружающей среды, постоянный мониторинг рынка туристических услуг; обоснование и реализация концепций программ по стимулированию притока инвестиций на рынок туристических услуг; улучшение существующей туристко-рекреационной инфраструктуры за счет реализации проектов с использованием механизмов государственно-частного партнерства; формирование системы мер, направленных на обеспечение безопасности жизни и здоровья туристов, а также сохранности их имущества; повышение имиджа страны за счет межрегиональных и межгосударственных ярмарок и выставок.Ситуация, связанная с COVID-19, требует нового подхода со стороны туристического бизнеса, усиления мер санитарно-эпидемиологической безопасности.</p></abstract><trans-abstract xml:lang="en"><p>Tourism, as one of the most profitable and dynamically developing sectors of the world economy, is an active source of budget revenue. The development of tourism helps to solve many economic and social problems. Tourism stimulates the development of the region and the country as a whole. The article discusses the factors influencing the development of tourism. The role and directions of the state in stimulating the development of the tourism services market are determined. According to the authors, the role of the state in stimulating the development of the tourism services market should be implemented in several directions, namely: the constant implementation of environmental protection measures, constant monitoring of the tourism services market; justification and implementation of program concepts to stimulate the inflow of investments into the tourism services market; improvement of the existing tourist and recreational infrastructure through the implementation of projects using mechanisms of public-private partnership; formation of a system of measures aimed at ensuring the safety of life and health of tourists, as well as the safety of their property; improving the image of the country through interregional and interstate fairs and exhibitions. The situation related to COVID-19 requires a new approach on the part of the tourism business, strengthening sanitary and epidemiological security measures.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>туризм</kwd><kwd>туристическая продукция</kwd><kwd>гостиница</kwd><kwd>услуги</kwd><kwd>предприятие гостиничного типа</kwd></kwd-group><kwd-group xml:lang="en"><kwd>tourism</kwd><kwd>tourism products</kwd><kwd>hotel</kwd><kwd>services</kwd><kwd>hotel type enterprise</kwd></kwd-group><funding-group xml:lang="en"><funding-statement>Sumgait State University</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Romanova M.M. (2014) Factors influencing the development of the tourism industry Scientific and methodological electronic journal "Concept", No. 2. P. 56-60.</mixed-citation><mixed-citation xml:lang="en">Romanova M.M. 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