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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">asu</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Атырауского университета имени Халела Досмухамедова</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of the Khalel Dosmukhamedov Atyrau University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2077-0197</issn><issn pub-type="epub">2790-332X</issn><publisher><publisher-name>Атырауский университет имени Халела Досмухамедова</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.47649/vau.2023.v.71.i4.08</article-id><article-id custom-type="elpub" pub-id-type="custom">asu-899</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMICS</subject></subj-group></article-categories><title-group><article-title>ОЦЕНКА ЭФФЕКТИВНОСТИ МЕР ПО ДИВЕРСИФИКАЦИИ ПРОИЗВОДСТВА НА СЕЛЬСКОХОЗЯЙСТВЕННЫХ ПРЕДПРИЯТИЯХ</article-title><trans-title-group xml:lang="en"><trans-title>EVALUATING THE EFFECTIVENESS OF MEASURES TO DIVERSIFY PRODUCTION AT AGRICULTURAL ENTERPRISES</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5871-9411</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Цатхланова</surname><given-names>Т.</given-names></name><name name-style="western" xml:lang="en"><surname>Tsatkhlanova</surname><given-names>T.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Тамара Цатхланова – доктор экономических наук, профессор кафедры «Экономика и менеджмент на предприятии»</p><p>Элиста</p></bio><bio xml:lang="en"><p>Tamara Tsatkhlanova – doctor of economics, professor of the Department of“Economics and Management” at the Enterprise</p><p>Elista</p></bio><email xlink:type="simple">tt.tsatkhlanova.65@bk.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Калмыцкий государственный университет имени Б.Б. Городовикова<country>Россия</country></aff><aff xml:lang="en">Kalmyk State University named after B.B. Gorodovikov<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>19</day><month>01</month><year>2024</year></pub-date><volume>71</volume><issue>4</issue><fpage>84</fpage><lpage>96</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Цатхланова Т., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Цатхланова Т.</copyright-holder><copyright-holder xml:lang="en">Tsatkhlanova T.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.vestnik-asu.kz/jour/article/view/899">https://www.vestnik-asu.kz/jour/article/view/899</self-uri><abstract><p>Экономический рост Республики Казахстан в аграрной сфере определяется степенью конкурентоспособности предприятий, занимающихся сельским хозяйством на внутреннем и внешнем рынках. В условиях современной конкуренции существенным фактором повышения конкурентных преимуществ сельскохозяйственных организаций является фактор диверсификации развития.</p><p>Реализация процессов диверсификации в аграрной сфере предполагает более взвешенную систему мер государственной поддержки в сочетании с частными инициативами специалистов сельского хозяйства, чем в других отраслях экономики, поскольку в сельском хозяйстве главным инструментом является Земля, а производство зависит от природно-климатических условий. Все эти вопросы актуальны для аграрного сектора экономики Казахстана.</p><p>Статья на данную тему направлена на изучение и выявление потенциальных возможностей активизации концепции диверсификации в применении к агропромышленным комплексам в современных казахстанских условиях. В статье изучены вопросы исследования причинно-следственных связей факторов, определяющих процессы эффективной диверсификации производства, выявления проблемных аспектов развития концепции диверсификации агропромышленных предприятий на основе анализа состояния развития аграрного сектора экономики Казахстана. Также в статье представлены методы исследования потенциала возможностей повышения конкурентоспособности агропромышленных предприятий на основе расширения и углубления процессов диверсификации сельскохозяйственного производства.</p><p>Результаты исследования, на наш взгляд, позволяют активизировать формирование аграрной отрасли в стране, а обозначенные стратегические приоритеты формирования процессов диверсификации в аграрной сфере позволяют сосредоточиться на моментах, которые необходимо развивать в этом контексте.</p></abstract><trans-abstract xml:lang="en"><p>The economic growth of the Republic of Kazakhstan in the agricultural sector is determined by the degree of competitiveness of enterprises engaged in agriculture in the domestic and foreign markets. In the conditions of modern competition, a significant factor in increasing the competitive advantages of agricultural organizations is the factor of diversification of development.</p><p>The implementation of diversification processes in the agricultural sector involves a more balanced system of state support measures in combination with private initiatives of agricultural specialists than in other sectors of the economy, since Land is the main tool in agriculture, and production depends on natural and climatic conditions. All these issues are relevant for the agricultural sector of the economy of Kazakhstan.</p><p>The article on this topic is aimed at studying and identifying potential opportunities for activating the concept of diversification in application to agro-industrial complexes in modern Kazakhstani conditions. The article examines the issues of studying the causal relationships of factors determining the processes of effective diversification of production, identifying problematic aspects of the development of the concept of diversification of agro-industrial enterprises based on the analysis of the state of development of the agricultural sector of the economy of Kazakhstan. The article also presents methods for researching the potential of improving the competitiveness of agro-industrial enterprises based on expanding and deepening the processes of diversification of agricultural production.</p><p>The results of the study, in our opinion, make it possible to intensify the formation of the agricultural industry in the country, and the identified strategic priorities for the formation of diversification processes in the agricultural sector allow us to focus on the points that need to be developed in this context.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>диверсификация</kwd><kwd>конкурентоспособность</kwd><kwd>кластер</kwd><kwd>инфраструктура</kwd><kwd>социальная инфраструктура</kwd><kwd>SWOT-анализ</kwd></kwd-group><kwd-group xml:lang="en"><kwd>diversification</kwd><kwd>competitiveness</kwd><kwd>cluster</kwd><kwd>infrastructure</kwd><kwd>social infrastructure</kwd><kwd>SWOT analysis</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Kotov V. 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