ANALYSIS OF THE DEVELOPMENT OF THE FILM INDUSTRY OF KAZAKHSTAN AT THE PRESENT STAGE

In recent years, the film industry in Kazakhstan has demonstrated significant growth and development. The repertoire of the national cinema is expanding, and the number of national films receiving recognition in the international arena is increasing, which indicates the development of the industry and the strengthening of the cultural image of the country. The article describes the analysis of the main trends characterizing the current state and prospects of the development of Kazakhstani cinema.

This article highlights the key trends and innovations in the development of the film industry in Kazakhstan at the present stage. The research focuses on analyzing the impact of digital technology on the production and distribution of film products, as well as considering changes in audience preferences and marketing strategies. Important attention is paid to the internationalization of Kazakh cinema, and cooperation with foreign studios and festivals.

The article describes the digitalization of production processes and the impact of streaming services on the distribution of film products, the evolution of genres and experiments with formats as a reflection of the desire of Kazakhstani cinematographers for a variety of innovations and visual solutions, the growth of patriotic cinematography, support for government initiatives in creating film productions on historically and socially significant topics, the development of co-production and strengthening international relations: participation of Kazakhstani films in world film festivals, the attraction of foreign investments and partnership with world film studios, the influence of modern trends on the development of Kazakh culture and national identity on the creation of unique and memorable content.

The conclusion of the article summarizes the analysis of the current state and prospects of the Kazakh film industry and highlights its potential and the challenges facing it in the foreseeable future. The authors emphasize the need for government support for the industry and the importance of adapting to global trends to ensure sustainable development and international success.

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