Analytical review of the marketing research of consumer demand for organic vegetables in Atyrau region

This article presents the results of marketing research conducted to study consumer demand and preferences for organic vegetables. The study was conducted among various segments of the Atyrau region's population using survey methods and market analysis. The article presents the main results and conclusions related to consumer preferences, price factors, quality and trust in organic vegetables. These results are of practical importance for producers and sellers of organic vegetables, as well as for the development of marketing strategies and promotion of organic products on the market.

The purpose is to present the results of a marketing study devoted to the study of consumer demand and preferences for environmentally friendly vegetables in the arid farming zone of Atyrau region. The main purpose of the study was to determine consumer preferences, attitudes towards organic vegetables, the impact of price and quality on consumer behaviour, as well as to identify factors influencing the purchase of organic vegetables. The results of the study can be useful for producers of organic vegetables and shops to more accurately understand the needs and preferences of consumers and develop effective marketing strategies to promote environmentally friendly vegetables in the Atyrau region market.

In this research on marketing research of organic vegetables, such methods were used as: survey (personal "street" interview), statistical analysis, analysis of reviews and ratings of agricultural enterprises.

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