BIBLIOMETRIC ANALYSIS OF SCIENTIFIC RESEARCH IN DIGITALIZATION OF THE AGRO-INDUSTRIAL COMPLEX

This study is aimed at conducting a bibliometric analysis of scientific works for digitalization in the agroindustrial complex. Based on the publications in the Web of Science database, the main areas of research, structure of scientific cooperation and priority trends through the VosViewer program are determined. Study assessed the relationship of keywords, cooperation between countries, also the public activity of each country on this topic. In addition, the most reference journals and authors were identified, the directions of their research were analyzed. The contributions of Kazakhstani scientists to the Web of Science database and links to their works were also considered.
The study's results enable the systematic assessment of trends in global and regional scientific development in the digitalisation of the agro-industrial complex. The analysis shows that the number of publications on the introduction of digital technologies in the agro-industrial complex has increased significantly over the past decade. Especially in developed countries, scientific activity is at a high level, intensive research is underway in this area. At the same time, in developing countries, including Kazakhstan, there is an increase in research in this direction, but the level of international cooperation is still limited. Bibliometric analysis shows that research for the digitalization of the agro-industrial complex is concentrated mainly in the direction of digital platforms, smart agricultural systems and innovative technologies.
This study enhances the understanding of digitalization in the agro-industrial complex and supports the industry's strategic development. The findings help identify key research centers, influential scholars, and leading publications, serving as a theoretical and methodological foundation for future studies. Additionally, it provides a scientific basis for decision-making to advance Kazakhstan’s agro-industrial digitalization. The research provides deeper insights into digitalisation processes, assessing both current progress and prospects.

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