SOME ISSUES OF USING FRANCHISING IN KAZAKHSTAN

Franchising is only developing in the Republic of Kazakhstan, and in countries with developed economies there is a centuries-old history of the practice of using franchising. Obviously, the prospect of franchising development as a type of entrepreneurial activity is promising. According to the development of the global franchising market in recent years, this type of business is rapidly developing in the developing countries of Eastern Europe, Asia and South America. The global franchise ratings of the International franchise Association, as well as major Internet portals such as FranchiseDirect, Entrepreneur Magazine Franchise Zone, AllBusiness and Entrepreneur Magazine, are the most striking indicators of the development of franchising business. In practice, it is difficult to find accurate statistics about franchising companies, which is an expression observed in many countries of the near and far abroad. Currently, only the USA has complete franchise statistics, since registration in the state register of franchising is mandatory.
There are no complete statistics on franchises in Kazakhstan, their distribution by divisions, country and regional affiliation to date. Franchise statistics are rather rough, since there is no single franchise registration center in the country, and not all companies declare their activities as franchising.
For this reason, in 2016, with the assistance of the Kazakhstan Franchise Association "Kazfranch", a National Register of Franchises was created in Kazakhstan. The registry allows you to keep franchise statistics and allows you to estimate the size of the market. But since the franchise is registered on a voluntary basis, the number of unregistered franchises remains an urgent issue. According to the official data of the Kazakhstan Franchise Association "Kazfranch", in recent years the number of registered franchise agreements has increased several times.
The article examines the current state and main problems of franchising in Kazakhstan, emphasizes the role of increasing its use as a way of entrepreneurship development.

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