TO THE APPLICATION OF MODERN DIGITAL TECHNOLOGIES IN MUSEUM EXHIBITION ACTIVITIES

Provision of research programs to study and solve the problems of the exposition and exhibition activities of museums, considered in the context of the integration of modern multimedia and technological innovations in the museum field. Special attention is paid to the relevance and optimality of using modern, innovative interactive forms of museum services in the exposition and exhibition work, which have a significant demonstration advantage.

Nowadays, many digital types of presentations and demonstrations of museum exhibitions or individual objects (exhibits) in the form of interactive, additional, and virtual reality, artificial intelligence, or 3D projection have become an active opportunity to revitalize museum space. The designated digital technologies contribute to a more in-depth perception and understanding of museum exhibitions. And although in some museums changes to the previously established “classical” order are still treated with caution, the process of digitalization has now become part of the life of societies, which can hardly be stopped.

To this end, the objectives of the study were to study the need and prospects for the use of multimedia, and digital technologies in the museum sphere, the development of interactive exhibitions as ways of innovative infrastructure of the museum exhibition space, the development of the creative industry in the cultural sphere so that in the future the excessive technological and digital framing of museum objects did not interfere with the perception of their true historical and cultural significance.

Research materials: the results of research on theoretical and methodological issues and museum scientific and practical experience in the implementation of digitalization of objects from the museum collections of the Central State Museum of Kazakhstan. The theoretical and practical significance of the study is to assess the priority of information and digital development of museums.

1. Vorontsova E.I. Muzei kak element sistemy informatsionnogo obespecheniya istoricheskoi nauki: teoretikometodologicheskie aspekty [Museum as an element of the information support system for historical science: theoretical and methodological aspects]. Gumanitarnye nauki v Sibiri. №3. 2014. P. 82-85. [in Russian]

2. Samarina N.G. Muzeinoe istochnikovedenie [Museum source studies]. Osnovy muzeevedeniya /otv. red. E.A. Şulepova. Moskva. 2015. P. 67-105. [in Russian]

3. Rakhmankulova, D.R. Veshh kak mera kultury cheloveka [Thing as a measure of human culture] [Tekst]: dis. ... kand. filos. nauk: 24.00.01. Nijnii Novgorod. 2005. 175 p. [in Russian]

4. Tsukanova V.N. Istochnik v muzee: muzeevedcheskie osobennosti [Source in the museum: museological features]. Problemy teorii, istorii i metodiki muzeinoi raboty: istochnikovaya baza muzeev. Muzeinoe delo. Sbornik nauchnykh trudov Gosudarstvennogo tsentralnogo muzeya sotsialno-politicheskoi istorii Rossii. Vyp. 28. Moskva. 2004. P. 58-80. [in Russian]

5. Shor Yu.M. K kharakteristike polya gumanitarnogo znaniya. Metodologiya gumanitarnogo znaniya v perspektive XXI veka»: materialy mejdunarodnoi nauchnoi konferentsii [To the characteristics of the field of humanitarian knowledge. Methodology of humanitarian knowledge in the perspective of the 21st century”: materials of the international scientific conference]. Vyp.12. Sankt-Peterburg. 2001. P. 170-172 [in Russian]

6. Mensh P. Van. K metodologii muzeologii. Voprosy muzeologii [Towards the methodology of museology. Questions of museology]. 2014. №1(9). P. 15-29. [in Russian]

7. Mastenitsa E.N. Nasledie i muzei: proektivnaya model kulturnogo kompleksa. V poiskakh muzeinogo obraza: materialy nauchnoi konferentsii [Heritage and museum: a projective model of a cultural complex. In search of a museum image: materials of a scientific conference]. SPb.: SPbGU. 2007. P. 96-107. [in Russian]

8. Loginova M.V., Pritulya A.S. Vnedrenie immersivnykh praktik v deyatelnosti muzeev g. Saranska: sotrudnichestvo s prilojeniem «Artefakt» [Introduction of immersive practices in the activities of museums in Saransk: cooperation with the “Artifact” application]. International Journal of Humanities and Natyral Science, vol. 3-2 (54), 2021. P. 153-157. [in Russian]

9. Prokopov S.A., Sokolovskii N.A. Osnovy i printsipy raboty tekhnologii dopolnennoi realnosti [Basics and operating principles of augmented reality technology]. Reşetnevskie chteniya. İzd.: FGBOUVO «Sibirskii gosudarstvennyi universitet nauki i tekhnologii imeni akademika M. F. Reşetneva». 2018. P. 201-203. [in Russian]

10. Kudaibergenov Е., Temirton G., Ismagambetova Z., Karabaeva A. Muzei i kulturnoe nasledie: traditsionnye i innovatsionnye (tsifrovizatsiya) formaty kak vajneishie instrumenty muzeinoi deyatelnosti [Museum and cultural heritage: traditional and innovative (digitization) formats as important tools of Museum activitiess]. Nauchnoprakticheskii zhurnal «MUSEUM.KZ». №4(4). 2023. P. 93-98. [in Russian]

11. Samashev Z. Berel-Berel. Albom [Berel-Berel. Album]. Almaty: Taimas baspa ui/ 2011. 236 p. [in Russian]

12. The Central State Museum of the Republik of Kazakhstan. Guide. Almaty. 2013. 34 р. [in English]

13. Maistrovskaya M.T. Kompozitsionnye tendentsii i formy muzeinoi arkhitektury, teorii i ekspozitsionnoi praktiki kontsa XX veka [Compositional trends and forms of museum architecture, theory and exhibition practice of the late twentieth century]. Available at: — URL: https://akademiia-stroganova.rf/uploads/catalogfiles/1220_m-tmajstrovskaya-kompozicionnye-tendencii-i-formy-muzejnoj-arhitektury-teorii-i-ehkspozicionnoj-praktiki-konca-khveka.pd [in Russian] (accessed: 05.05.2023)

14. Baiburin A.K. Semioticheskie aspekty funktsionirovaniya veshhei. Etnograficheskoe izuchenie znakovykh sredstv kultury [Semiotic aspects of the functioning of things. Ethnographic study of cultural symbols]. L.: Nauka. 1989. 304 p. [in Russian]

15. Ivanova A.V. Tekhnologii virtualnoi i dopolnennoi realnosti: vozmozhnosti i prepyatstviya primeneniya [Virtual and augmented reality technologies: opportunities and obstacles of application]. Available at: — URL: https://www.jsdrm.ru/jour/article/view/787?localeru_RU [in Russian] (accessed: 10.02.2024)

16. Immersivnye tekhnologii – budushhee realnogo i virtualnogo opyta [Immersive technologies are the future of real and virtual experiences]. Available at: — URL: https://trends.rbc.ru/trends/industry/62d15e099a794704c379cf3b [in Russian] (accessed: 05.05.2023)

17. Polyakov T. P., Zotova T. A., Pustovoit Yu.V., Nelzina O. Yu., Korneeva A.A. Ekspozitsionnaya deyatelnost muzeev [Exhibition activities of museums]. Moskva. 2020. 439 p. [in Russian]