MOTIVATIONAL-COGNITIVE COMPONENT OF FORMATION OF PERSONAL BRAND OF A TEACHER IN STUDENTS OF PEDAGOGICAL UNIVERSITY

In the context of increasing social demands on the personality of a teacher, the problem of a teacher's personal brand is becoming more relevant. The article is devoted to the analysis of the main sources on this issue and its formation in the context of professional training of future teachers. The authors identified the following key factors in solving this issue: motivational-cognitive, activity-based and reflexive components of the formation of a teacher's personal brand.

The purpose of the article is to study the process of forming a teacher's personal brand among students of a pedagogical university, taking into account the motivational-cognitive component.

The article defines and substantively fills in the following: motivational, cognitive and emotional criteria of this component.

Particular attention is paid to the analysis of the questionnaire to identify the level of formation of the motivational-cognitive component indicators among students of a pedagogical university. The survey was anonymous and was conducted on the basis of the Google forms service. The questions proposed in the questionnaire were aimed at studying the formation of motivation in students of a pedagogical university to form a personal brand of a teacher, psycho-emotional attitude to the phenomenon of "personal brand of a teacher" and the process of forming it, understanding the significance and role of a personal brand in the professional activity of a teacher, the formation of knowledge about a personal brand and the ways of its formation. The results allowed us to identify the main reasons for the insufficient development of the formation of the component touched upon in this publication among students, a promising direction of work with students is proposed.

The problem considered by the authors is poorly studied and requires a comprehensive study. The article will be useful for teachers of comprehensive schools, students, master's students of pedagogical universities, scientists involved in this research problem.

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