THE PROBLEM OF ETHNIC IDENTITY OF KOREANS IN KAZAKHSTAN AND THE MEDIA

The article analyzes the influence of mass media on the process of forming the ethnic identity of Koreans in Kazakhstan. The main theoretical position was chosen to analyze the concept of ethnic identity and the problem of the ethnic identity of Koreans in Kazakhstan. In the article, ethnic identity was defined as an important factor in the preservation of any ethnic group. Ethnic identity is the main indicator of the language and traditions, as well as the customs and worldview of a particular nation that have developed over the centuries. There are a lot of external factors influencing the formation of ethnic identity. One of them is the mass media. During the article, it was noted that, depending on the direction of the media, there is a concept of ethnic journalism. Consequently, ethnic journalism adapts to work in the language of a particular nation and is aimed at promoting the worldview and peculiarities of the language, history, and traditions of that nation. The promotion of the national characteristics of Koreans in Kazakhstan is conducted in many directions. The main priority is given to periodicals. From the first years of the country's sovereignty, TV programs in Korea began to be broadcast. Currently, there is active work on the production of newspapers and magazines, unlike TV programs. Periodicals are also published electronically under modern requirements. The use of mass media in the formation of ethnic identity also gives its results. 

1. Kim G.N. Hronologiya istorii korejcev Kazahstana [Chronology of the history of Koreans in Kazakhstan]. 2017. 118 р. [in Russian]

2. Efremov E. A. Etnokul'turnaya identichnost' korejcev Kazahstana [Ethnic and cultural identity of Koreans in Kazakhstan]. Koreevedenie v Rossii: napravlenie i razvitie. 2022. №1. Р. 32-37 [in Russian]

3. Gurko V. SMI kak faktor formirovaniya nacional'noj i etnicheskoj identichnosti belorusskoj molodezhi v 2000-2010-h godah na Belrussko-pol'sko-litovskom pogranich'e [Mass media as a factor in the formation of national and ethnic identity of Belarusian youth in the 2000s and 2010s on the Belarusian-Polish-Lithuanian border]. Pskovskij regionologicheskij zhurnal. 2017. №3(31). Р. 41-53. [in Russian]

4. Blohin I.N. Tolerantnost' kak princip zhurnalistkoj deyatel'nosti [Tolerance as a principle of journalistic activity]. Vestnik Sankt-Peterburgskogo universiteta. 2008. № 3. Р. 113-118 [in Russian]

5. Pashutina I.V. SMI v processe formirovaniya i sohraneniya identichnosti nacional'nyh men'shinstv Rossii na primere gazety «Rossijskie korejcy» [The media in the process of forming and preserving the identity of national minorities in Russia on the example of the newspaper "Russian Koreans"]. Arhitektonika regional'noj kul'tury. 2021. Р. 143-149 [in Russian]

6. Istoriya gazety «Kore il'bo» («Senbon», «Lenin kichi», «Kore il'bo»). Available at: — URL: https://koreilbo.com/company/history/ [in Russian] (accessed: 04.11.2023)

7. Kim G.N. Rasskazy o rodnom yazyke. Қazaқ universitetі: 2003. 300 р.

8. Han V.S. Social'nyj status i vklad korejcev v razvitie Central'noj Azii. Available at: — URL: https://koryosaram.site/han-v-s-sotsialnyj-status-i-vklad-korejtsev-v-razvitie-tsentralnoj-azii/ [in Russian] (accessed:07.12.2023)

9. Izvestiya koreevedeniya v Central'noj Azii. Vypusk 21. 2014. 304 р.