Teacher's self-presentation on social media as a component of personal brand formation

This article considers the problem of teacher's personal brand formation in students of pedagogical universities. The authors identify the components of teacher personal brand formation: motivational-cognitive, activity, and reflexive.

In their article, the authors dwell on the motivational-cognitive component, which is measured by motivational, cognitive, and emotional criteria.

Special attention is paid to the analysis of the questionnaire to identify the level of formation of indicators of the motivational-cognitive component in students of the pedagogical university. The questionnaire was conducted based on Google's service. 83 students of the 1st-4th courses with the state and Russian languages of education took part in the questionnaire. The questionnaire was anonymous. The questions proposed in the questionnaire were aimed at studying the formation of students' motivation to form a personal brand of a teacher, psychoemotional attitude to the phenomenon of «personal brand of a teacher» and the process of its formation in themselves, understanding of the significance and role of personal brand in the professional activity of a teacher, knowledge of the personal brand and ways of its formation.

The authors concluded that students of pedagogical universities do not have sufficiently developed motivational and cognitive components of teacher's personal brand formation. That requires specially organized work in this area. The problem considered by the authors is poorly studied and requires comprehensive research. The article will be useful for teachers of secondary schools, students, masters of pedagogical universities, scientists engaged in this research problem.

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