EVALUATING THE EFFECTIVENESS OF MEASURES TO DIVERSIFY PRODUCTION AT AGRICULTURAL ENTERPRISES

The economic growth of the Republic of Kazakhstan in the agricultural sector is determined by the degree of competitiveness of enterprises engaged in agriculture in the domestic and foreign markets. In the conditions of modern competition, a significant factor in increasing the competitive advantages of agricultural organizations is the factor of diversification of development.

The implementation of diversification processes in the agricultural sector involves a more balanced system of state support measures in combination with private initiatives of agricultural specialists than in other sectors of the economy, since Land is the main tool in agriculture, and production depends on natural and climatic conditions. All these issues are relevant for the agricultural sector of the economy of Kazakhstan.

The article on this topic is aimed at studying and identifying potential opportunities for activating the concept of diversification in application to agro-industrial complexes in modern Kazakhstani conditions. The article examines the issues of studying the causal relationships of factors determining the processes of effective diversification of production, identifying problematic aspects of the development of the concept of diversification of agro-industrial enterprises based on the analysis of the state of development of the agricultural sector of the economy of Kazakhstan. The article also presents methods for researching the potential of improving the competitiveness of agro-industrial enterprises based on expanding and deepening the processes of diversification of agricultural production.

The results of the study, in our opinion, make it possible to intensify the formation of the agricultural industry in the country, and the identified strategic priorities for the formation of diversification processes in the agricultural sector allow us to focus on the points that need to be developed in this context.

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