THE IMPACT OF COMMUNICATIONS ON EFFECTIVE OPERATION OF AN ORGANIZATION

At the present stage, it is known that the importance of information and communication in all spheres of human activity is constantly growing, which is associated with changes in socio–economic nature, the emergence of new achievements in the field of technologies and technologies, the results of scientific research. The article is devoted to the study of the importance of communication and the influence of communication processes on the activities of the organization. Communication occupies an important place in the life of an organization and has a great impact on individuals and groups. Communication is the transfer of information from one person to another, one of the ways a person transmits ideas, thoughts, feelings and values to other people. Today, communications play an important role in all major types of management activities. In the implementation of managerial actions, communication is a connecting process in the organization's management system. Communication is important not only for the enterprise in the market, but also for the future of the people working at this enterprise, for the global well-being of the whole country. The role of communicative interaction in the functioning and development of modern organizations puts in the first place the problem of managing communications both within the organization and between the organization and its environment for optimally favorable communication processes in the organization. In practice, effective communication is the main prerequisite for the successful achievement of the goals facing the organization.

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