This article is devoted to the symbolic meanings contained in the halls of oriental martial arts (dojo) in the cultural space of Eurasia, Russia and Kazakhstan. Martial arts are not only sports, but also symbolic activities, which is reflected in the elements of decoration and arrangement of the hall.

The original meaning of the dojo, embedded in it by Japanese culture, undergoes adaptation processes in the conditions of a foreign cultural environment. Nevertheless, the traditional nature of martial arts forces those engaged in them to look for symbolism in traditional forms.

One of the properties of martial arts in the vast expanses of Eurasia is the desire to complicate the symbolic space of the hall in order to approach the ideal. This aspiration is a movement that begins in the obligatory (used by all) symbolism on the wall, and ends with materials and color. The disclosure of this movement from simple to complex is a methodology that shows the symbolic series of dojos.

If in culture the tradition has only a chronological depth, then in relation to martial arts, the tradition acquires geographical coordinates: eastern means traditional.

Accordingly, specialized sports halls where martial arts are practiced, on the territory of modern Eurasia, see the symbolic ideal of the device of this hall in Japanese samples (as they understand them), if we are talking about martial arts of Japanese origin.

The article relates to the social anthropology of sports and is based on field observations of the authors, as well as on the analysis of network, film and literary sources.

The article presents the results of archaeological excavations on the Batyrbek Mound on the Naryn sand. The Naryn sands are located in the northwestern part of the Caspian Basin, between the Volga and Ural rivers. Administrative covers Isatai Was Makhambet areas of Atyrau region and the southern part of Bokey Orda, Zhangala and Akzhaiyk parts of the West Kazakhstan region. The area is 40 thousand km 2. The sandy zone is on average 21 m below sea level. The region is formed by deposits of the Khvalyn and Khazar periods of the Caspian Sea. Consists of arrays Batbayar, Botany, Condulet, Manteca Arcticum, Zhamankum Horde. The north-East is occupied by the Kamyshovo-Samara floodplain. Often the wind blows, a dust storm. A river with a constant flow of no streams. Fresh water reserves underground (at a depth of 1.5-2 m) are plentiful. There are many wells and oases. The spring floodplain runoff of Karaozen and Saryozen sometimes irrigates the northern side of the Naryn sand. The soil cover consists mainly of pale brown, sandy loam, and salt-gray soils [1]. In September 2019, excavations were carried out of 2 burial grounds dating back to the Iron Age, located 3.36 km south of the village of Batyrbek, located on the north-western side of the Kurmangazinsky district of Atyrau region. In archaeological excavations, tombs typical of the Iron Age were discovered. 4 graves were discovered, buried in the late period. The article covers the research of these mounds. The mounds are found in the northwestern part of the Naryn sand, in the steppe areas of «takyr», consisting of hard clay rocks. There were hundreds of Iron Age burial mounds in these areas. The mound was excavated for the first time.

The article deals with the problems of brand formation and promotion. The value base of the brand is defined and the conditions for creating a successful brand are presented. In modern conditions of brand promotion and development, the formation of a positive attitude to it is the key to success and a working marketing move. The consumer's attitude to the product, satisfaction with its quality and service level determine the demand for the product and the concept of the company's work. The paper describes in detail the following aspects of brand management: brand creation, brand image and corporate identity, brand architecture and brand development strategies, methods of brand promotion and features of Internet branding. It is proposed to consider the need to form a brand as a foundation, a key element of effective business development. At the moment, business representatives devote little time to the formation of their company's brand. After all, brand promotion implies a continuous process of its promotion, which requires constantly new unique ideas in the marketing creative strategy. A modern set of measures aimed at forming a holistic and popular image of the company, its services or products by customers is defined. In a simpler sense, this is the management of a brand and its reputation. It is noted that the strategic prospects of the company depend on the skillful development and promotion of the brand, that the formation and promotion of the company's brand is the highest level of marketing activity.

This study is carried out by us in order to determine effective mechanisms for using cyber security to improve the distribution system in SK-Pharmacy LLP. It has been established that a more effective cyber security system is required to ensure the effectiveness of the unified distribution system in the Republic of Kazakhstan. It is proposed to supplement the system with SIEM with a vulnerability scanner, as well as to develop a strategy for the development of cybersecurity. The strategy should use a more promising cyber security mechanism. The main priorities of an effective cybersecurity mechanism are identified: preserving enterprise assets, reducing risks, establishing an effective cyber risk management system, and improving security controls and processes continuously. Mechanisms for ensuring cyber resilience, such as: support of top management, the creation of structural unit systems and a risk management system, continuous and comprehensive monitoring, an independent audit system, an assessment of the level of maturity and a management system in the field of cyber resilience should help the enterprise to solve all the tasks set by the strategy. And also to get benefits when using new digital technologies, in the form of a balance of risk and profitability, since it is they that allow, in modern conditions, to level the consequences of cyber threats.

The article puts before the purpose to determine the powers of civil servants, to study the role of the Civil Service as the first organizational tool of the state to fulfill its goals during the period of statehood. The article studies theoretical and practical issues related to the nature and specificity of the reformist activity of the state in this area.

The organization of the work of the above-named sphere of the service sets itself the following tasks for the formation of its activities and a wide range of issues: the establishment of job positions, the determination of the appropriate powers for each position, the development of rules for admission to the civil service, the rules for advanced training and encouragement, the application of incentive measures and disciplinary measures, and another responsibility, research on termination measures. At the same time, in the course of the implementation of state policies, the functional activity of the institution of civil service was determined; the basis of the structure of the civil service, two groups of relationships are concretized; the organization of the passage, training and servicing of the civil service, that is, the implementation of the official practical powers of each employee and all of them, is concretized, the mechanisms of legislative regulation of the course of the civil service working process are analyzed.

We express the opinion that the results of the analysis in the above-mentioned field of activity can be used for qualitative improvement of the activities of official bodies, as additional data for the preparation of materials for lectures, practical classes in the study of disciplines devoted to this field. There are very few works on the scientific study of this sphere, so the study of this sphere brings great benefits to society.

This article deals with the problems of developing the language competence of future speech pathologists in the conditions of bilingualism. An analytical review of the scientific literature on the topic under study is carried out. The article deals with the development of the competence of personal self-improvement, aimed at mastering the methods of spiritual, moral and intellectual self-development, professional and career growth of the future specialist. The object of development of this competence is the student himself. In the process of developing this competence, the student masters the ways of working in their own interests, which is expressed in the development of the necessary personal qualities. It is noted that the competence of the future graduate of special education includes the ability to work independently on their own development and in the future on professional improvement. The analysis of the scientific literature shows that the critical attitude of the student to himself, to the results of his activities encourages constant personal and professional self-improvement. It is noted that many great scientists of special education did not consider themselves talented, and attributed their success to hard work and attributed their achievements in science to great efficiency. The activity of a person for professional self-education and personal self-improvement begins with self-exclusion, awareness of their successes and failures, with dissatisfaction with themselves, evaluation of their actions, analysis of their mental states.

The article is about an important aspect of the process of forming the personnel potential of the state apparatus through the system of retraining and advanced training of civil servants. The article discusses the general issues of the personnel policy of the civil service in the country, as well as the best practices of staffing the civil service in foreign countries. The most critical problems of the formation of human resources in our country are also formulated. Conducting a study of the effectiveness of the system of retraining and advanced training of civil servants is one of the tools for forming the personnel potential of the state apparatus. The purpose of the study is the effectiveness of the system of retraining and advanced training of civil servants for the formation of the personnel potential of the state apparatus. To achieve this goal, will be analyzed the existing experience of retraining and advanced training of civil servants, as well as the current regulatory documents for advanced training and retraining of civil servants. Thus, the subject of the study is to consider the impact of the system of retraining and advanced training of civil servants on the personnel potential of the state apparatus. In accordance with the subject, purpose and objective of the study, the main hypothesis of the study is the significance of the role of modern practice of retraining and advanced training in the formation of human resources.